As an example, if you are in a fashion or clothing business, you might need to categorize your products based on their brand or make.
Brands can be managed by navigating to the Products » Brands screen and similar to categories on your products, you can add, delete, and edit product brands as well.
Login to the your WordPress Dashboard.
Click the Products tab.
Click the Brands sub-tab.
Enter a Name.
Optionally, enter a Slug. This is the URL-friendly version of the name.
Optionally, choose a Parent if this is a subcategory.
Optionally, enter a Description. The description is not prominent by default, however, within a Brands block you may want to display it. Entering this might also help to increase usability and improve SEO within your shop.
Optionally, upload an image or thumbnail.
Click Add New Brand button to save your new brand or make.
This table lists all of your product brands by row. Brands are displayed hierarchically and alphabetically, and sub-brands are displayed beneath their parents and are prefaced by long dashes. These dashed are only there to show the hierarchy and are not part of a brand’s name.
The table of product brands contains the following columns:
[ ✔] — A checkbox that when clicked (checked), selects that particular brand to be deleted with a bulk action.
Name — The name of the brand.
Description – Brands may have an optional description.
Slug — The slug of a brand. Usually in lower case letters.
Count — The number of products which are members of the brand.
Above the table, to the right, is a search box where you can enter a word, or series of words, and click the Search Brands button to search and display all the Brands meeting your search words.
The following fields can be modified via the Quick Edit section:
Brand name — To reiterate, the brand name must be unique.
Brand slug — Again, the brand slug also must be unique.
The Screen Options allow you to choose which columns are displayed, or not displayed, in the underlying Table. Clicking on the screen options tab will show a list of columns with a check-box next to each column.
Also, the number of brands to display in the Table of Brands can be set and modified from here.
Brands can also be reordered or sorted by dragging and dropping. The brand thumbnails will then be organized in the same order that they appear in the backend.
This order is used by default on the front end whenever the brands are listed.
While adding a new product via Products » Add Product, you can select one or multiple product brands from the list.
Each brand has its own archive, viewable at
https://www.example.com/brand/brand-slug/. The brand section of the above URL structure can be adjusted by following the steps below:
Log into your WordPress website and navigate to Settings » Permalinks.
Scroll down until you locate the Product brand base text-field.
From here you can configure the URL structure by modifing the default value.
Click Save Settings to flush existing rewrite rules or permalinks.