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Google Analytics Integration

Google Analytics is a free website tracking service offered by Google Inc. that reports website traffic, conversions, user behavior, and more.

Google Analytics can show you how much traffic your website receives, where that traffic is coming from, and how visitors interact with your site once they arrive.

Google Analytics includes advanced features to complement your shop stats. Funnel reports help you track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form). In case you are already using Google Analytics with other projects, you’ll be able to see all your stats in one place.

Follow the steps below to obtain a Google Analytics tracking ID:

  1. First, You’ll need to sign in with a Google account if you’re not already logged in.

  2. Navigate to Google Analytics site to get started.

  3. Click the Sign up button so you can start creating your account.

  4. Fill in the Account Name, Website Name, and Website URL fields.

  5. The Website URL field is where you’ll enter your site’s address.

  6. Scroll to the bottom and select your Data Sharing Settings. By default, all of the Data Sharing settings are selected. You can read the description for each parameter to decide if you would like to opt-out.

  7. When you’re ready, click the Get Tracking ID button.

  8. You’ll need to agree to the Google Analytics Terms of Service to continue.

  9. On the next page, you’ll need to look for the Tracking ID. It will look something like UA–90363941–1.

  10. Copy the entire value (ID) shown in the screen/field.

  11. Leave the verification page open and go to your site dashboard (in a new tab/window).

    1. Login to the your WordPress Dashboard

    2. Click the Conj PowerPack menu.

    3. From the sidebar on the left, select the Google Analytics tab.

    4. Locate the Tracking ID text-field and paste your tracking ID in.

    5. Click the Save Changes button.

  12. Congratulation, your site (now) will be connected to Google Analytics and start sending data to your Google dashboard.

Enhanced Ecommerce Tracking

While using the WooCommerce plugin on your site and needing some in-depth Google Analytics reports rest assured that having access to enhanced eCommerce tracking features gives you more profound insights into product page activity, shopping cart additions, and removals, and purchase data.

CONJ PowerPack Google Analytics integration
  1. Login to the your WordPress Dasboard.

  2. Click the Conj PowerPack menu.

  3. From the sidebar on the left, select the Google Analytics tab.

  4. Thick Enable Enhanced Tracking checkbox to toggle enhanced eCommerce settings to on.

  5. Toggle the settings to track (on or off not to track) features like add to cart events, product impressions, and the checkout process.

  6. Click the Save Changes button.

You can read more about enabling Enhanced Ecommerce Tracking, as well as learn about the benefits of this enhanced tracking.

The following options are available under the Google Analytics settings:

  • IP Anonymization Anonymize the IP address of the hit sent to the Analytics.

  • Purchase Transactions Collect the eCommerce data and send it back to the Analytics.

  • Add To Cart Events Track when a potential customer is adding an item to the shopping cart.

  • Enable Enhanced Tracking Enables the measurement of user interactions with products on the site across the user’s shopping experience.

  • Remove From Cart Events Track when a customer is removing an item from the shopping cart.

  • Product Impressions From Listing Pages Represents information about a product that has been viewed.

  • Product Clicks From Listing Pages Collects data whenever a user expresses interest in a particular product by clicking on the product listing to view more details.

  • Product Detail Views Gathers data once a user views the product details page right after clicking on the product listing.

  • Checkout Process Initiated Starts collecting information as soon as a user is ready to begin the checkout process.