Activate & Save Permalinks

By default, WordPress uses web URLs which have day and name in them; however, WordPress offers you the ability to create a custom URL structure for your permalinks and archives.

Activating user and search enginge friendly URLs can improve the aesthetics, usability, and forward-compatibility of your links.

After installing and activating the required/recommended plugins navigate to Settings » Permalinks in your WordPress dashboard, and make your selection from the settings screen:

As search engines do prefer your site to use friendlier URLs we would highly recommend using the Post name structure.

SEO Friendly URL Structure in WordPress

The Post name permalink structure requires the mod_rewrite module to be installed on your hosting.